Communication in the HR and people sector is an area we know very well as a PR and marketing agency. We’ve helped extol the virtues of employee benefits solutions. We’ve promoted Human Capital Management software around talent management. We’ve helped generate interest in leadership development tools. We’ve positioned employment lawyers as sector thought leaders.
Talent is the top business asset and people issues are always highly emotive. So the HR team, dealing daily with gender pay gaps, workplace discrimination, maternity and paternity rules, and unfair dismissals, have perhaps the hardest job of all. There’s never a shortage of personnel challenges to be addressed, from new pension provision rules to the impact of the living wage.
Myriad issues and ever-changing HR legislation means there’s a constant flow of natural storylines ripe for the taking. If you need to talk to HR people, they need to know you understand their pain!