At first glance the legal industry appears to still be old-fashioned and fusty – from bewigged barristers and judges, to ribbon wrapped documents in legal prose that the average man in the street struggles to understand. Yet this couldn’t be further from the truth. The industry, led by technological developments including e-discovery, virtual advice and social networking, has undergone an evolution that has seen its services bought up to date.
While many of those changes have helped law firms improve efficiencies to become more productive and competitive, other influences has resulted in a fundamental transformation of the way legal teams do business. Gone are rigid structures and hourly rates, replaced by a variety of billing choices; gone are the 9-5 replaced by outsourced and virtual legal teams; and gone is the single point of contact replaced by a team of legal and non legal experts in their respective specialism.
For businesses, legal advisors have become more than somewhere they turn to generate contracts for the latest land purchase or new hire: rather they’ve become trusted partners, able to advise on business restructuring, the impact of commercial developments on local economies and even HR issues. And it’s the same for the consumer, who has come to regard their solicitor as a trusted advisor when the circumstances are difficult: whether it’s explaining the intricacies of a loved one’s will to handling the breakdown of a marriage and family with sensitivity.
Legal firms have many stories to tell. Ones that help position the brand and build reputations. But they need to be handled with caution and care. Our Natural Storytelling approach allows us to identify these stories, but more, develop them into workable and useable content – whether it’s advising companies on recruitment in education or insolvency strategies to businesses hit by a downturn.