As a PR agency working with local government markets we’ve seen the sector respond strongly to the seismic budget changes of recent years. The most far-reaching stories of place shaping and remodelling community services are, however, still to be told.
With new cuts, ever-rising service expectations and new additions such as public health co-ordination falling into their remit, local authorities face crucial strategic decisions:
Which core services will be maintained, rising workloads shared and how can customer service can be further shifted to new channels? How will front line teams make smarter interventions to help disadvantaged communities? How can councils, their partners and groups collaborating at scale leverage their knowledge and buying power? How far can citizens and businesses be equipped to self-manage their council tax, rates, rubbish collection, and parking?
Local authority leaders, from chief executives and FDs to directors of procurement and CIOs, must weigh up a bewildering array of service models and product offerings from suppliers and third parties.
Whether you supply care or cloud or waste services to local government, what’s crucial is showing how your offer is equally cost efficient, high quality and able to help senior executives or Lines of Business to drive change. It’s an area where Natural Storytelling has helped our local authority PR clients cut through the noise to make your case and drive enquiries from this crucial but often-misunderstood market.