Procurement was once considered to be the department that wrapped the rest of the business up in red tape over anything it bought! Now, that’s changing. Through our marketing and PR agency experience, we know proactive procurement functions are helping organisations gain visibility of what they’re spending, manage purchasing more effectively and find ways to reduce costs wisely.
On top of this, the procurement function is becoming more strategic and advisory. The chief procurement officer role has emerged, as procurement specialists become involved in negotiating key contracts, monitoring supply chain risks, helping with innovation, improving supplier communication and managing contracts once agreed.
As a supplier of either services or products used by the procurement function, it’s vital to demonstrate your understanding of this changing world and the new ambitious force in purchasing and supply. You’ll be dealing with highly discerning buyers and need creative but solid marketing themes to win them over.
It’s an area where we’ve delivered extensive PR and marketing campaign services, and our Natural Storytelling methodologies have been put to great use.