ERP, GIS, HCM, CRM, BPM, eProcurement. These days there’s an enterprise software platform (and acronym) for almost everything a business does or needs to do, and as a PR agency team we’ve worked with most of them.
Helping procurement to improve spend visibility and control, creating a single view of the customer across all touch points, integrating business processes to improve collaboration. There are a multitude of competing platforms in most areas, typically all doing essentially the same thing. We find the subtle differences that we can build into real business benefits.
Is your software platform the most intuitive or user friendly? Are you ahead of the game on cloud development? Do you manage back office integration more easily? Do you lead in a particular vertical market?
Whatever your software’s USP, Natural Storytelling is a great way of bringing out those themes through marketing and PR to generate business.