With B2B tech PR experience spanning over 20 years we’ve seen the rise (and in some cases the fall) of myriad enterprise IT technologies. Enterprise Resource Planning, Business Process Management, Service Oriented Architectures, Client Server, Desktop Virtualisation – the list is long!
Technology companies – whether independent software vendors, IT resellers, systems integrators, or managed service providers – face common communication challenges. Examples? Demonstrating business value, demystifying technical subjects, persuading CIOs and IT managers to invest, or convincing industry analysts of their strengths.
A competitive and constantly changing landscape with highly discerning media, enterprise IT PR and marketing demands a specialist approach.Natural storytelling works extremely well here, giving IT companies clear opportunities to differentiate themselves.