Operating in a highly competitive marketplace, fixed and mobile telecom companies have been battling it out to deliver high-speed services to consumers and businesses alike at a point that remains profitable. And while the investment in infrastructures, such as 5G and fibre, continue to rise users are turning their attention and purchasing power to apps rather than voice. Add in additional competition from mobile virtual network operators and internet providers, and it’s easy to see how the market is growing in its complexity.
While operators seek to find a competitive place within the industry, it’s those companies able to deliver improved and targeted services to the business and consumer who will win. Whether that’s a combination of the provision of bulk minutes and messages alongside mobile device management that enables a company to offer its staff a bring your own device policy, or simply productivity apps that found its way on to a corporate network from a consumer device, the boundaries between work and play are forever blurred.
Over the years we’ve worked across the extremes of the telecom and mobile industries – from fixed and mobile operators themselves through to virtual operators providing targeted services, such as VoIP, MDM, UC and collaboration. While the product or service may be different, the need to keep up with consumer and ultimately business demand is key to success.
In such a crowded space, Natural Storytelling becomes vital as a method for drawing out key points of differentiation that help to position you and your brand.