Data and analytics

We have many years of experience working in the B2B data and analytics market, offering communications expertise to providers of data services including archiving, digital storage, data migration, governance, consultancy and analytics.

Data has become the most valuable of business assets driving insight and intelligence but also underpinning digital transformation and automation. As a result we have witnessed huge growth in the markets for our clients in this space. Using a range of B2B PR, marketing and communications agency skills we’ve helped them capitalise on this opportunity and achieve success.

With more and more data being produced, processed, and interrogated continually for business answers, the sector shows no signs of slowing. We can help your business take advantage of this too.

Our work in this area

Telling B2B stories with data

Vielife, a global provider of health solutions that drive business improvements, approached Skout when it was looking for a B2B PR agency to increase brand awareness in the UK. It wanted to win strong national and trade media coverage, to increase market authority and drive sales of its online corporate health and wellbeing management platforms. 

In response, we set our sights on national mainstream media coverage, but to get that we needed a strong story with a wide focus. We worked closely with Vielife’s Chief Medical Officer to analyse and interpret data contained in 40,000 personal UK worker health assessments in the Vielife platform. This uncovered the impact that lack of sleep was having on people’s ability to work effectively. The result was the attention-grabbing storyline that UK workers were ‘sleep drunk’.

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