An introduction to Education

We provide a wide variety of B2B communications and PR services within the education sector, working directly with academic institutions as well as suppliers of goods and services to education.

Education is, of course, a vast multi-faceted field, incorporating both the public and private spheres and catering to individuals across all age ranges. It is also, in terms of technology, a fast-developing sector that has recently had to rise to the challenge of providing comprehensive programmes of digital or e-learning services.

At Skout, we make it our mission to stay abreast of all the latest developments within the wider realm of education, and to draw upon our specialist insight and longstanding expertise within the sector to deliver bright, creative campaigns aimed at helping you build brilliant business relationships.

Within education, we can offer a wide variety of B2B services fulfilling all your communications requirements such as PR and marketing, crisis management, strategic planning and digital support, all aimed at helping you earn full marks by enhancing your brand and getting your marketing messages across to those who matter most to you.

Our work in this area

Awakening the giant campaign

ESPO is one of the UK’s largest public sector buying organisations. This B2B PR brief focused on making more organisations aware of the scale and breadth of the cost-effective products, services and purchasing frameworks ESPO provides. Key objectives were to help extend its brand reach, to educate target markets about the benefits of ESPO, and to generate positive media coverage. 

Successfully spurring regional business growth

Our university client was committed to accelerating business growth and innovation in its region, offering support such as workshops and events, funding, incubation, and academic support for entrepreneurs seeking the next stage of their venture. Skout was asked to help communicate these services through creative B2B content campaigns targeting the regional business community.

Preparing for every eventuality

ESPO is a professional buying organisation for the public and education sectors. With a large supply chain, thousands of customers, a busy warehouse, and a fleet of vehicles on the road, a PR crisis could occur at any time. Communicating with the media is essential during a crisis and handling the situation efficiently and effectively is vital. ESPO came to us to create a crisis PR plan which would enable it to speak to the media with confidence in any circumstance.

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