An introduction to Facilities management

We offer brighter B2B PR and marketing services to businesses working in the field of facilities management. Outstanding facilities management equates to more than just the provision of day-to-day services. Indeed, long-term success within the sector is about being able to anticipate the changing nature of the work environment and the evolving needs of businesses within it.

With continued growth in the outsourcing of FM services, together with an increased need for flexible working and shared workspaces, now is a great time for facilities management companies to invest in their marketing strategy.

At Skout, we keep a close eye on trends and shifts within this rapidly evolving market to help you predict the areas future growth as accurately as possible, allowing you to better cater to the developing needs of your existing clients. In addition to that, our award-winning B2B communications team can help you develop highly effective communications strategies to build brilliant brand awareness within an increasingly crowded marketplace, helping you to gaining the trust of new clients and win important new contracts.

Our work in this area

A Strategy for social success

The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required. 

We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.

'Immer besser’ B2B marketing

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

The Sweet Smell of Success

Despite being one of the UK’s leading developers of innovative air purification systems supplying nationwide brands including KFC, Tesco, Pizza Hut and Harvester, Plasma Clean was still relatively unknown amongst its target market of restaurants and hotels. With ambitious growth plans, the company asked for our help with raising its profile and brand awareness through B2B PR. 

We immediately smelled a ripe opportunity for media coverage! And so, we recommended that Plasma Clean’s PR focused on; profiling the business’ challenges linked to growth; creating thought leadership around the business impact of uncontrolled odours and launching its new and innovative products to the market.

This gave us scope to approach a wide variety of business, trade and general media with a view to getting coverage quickly.

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