An introduction to Manufacturing, supply chain and logistics

As an expert B2B communications agency, we can draw upon our knowledge and experience of the complexities of manufacturing and supply chains, to ensure that you continue to exceed expectations as your business grows and adapts to new demands in a continually evolving marketplace.

As we know, in today’s fast-changing economy, manufacturers, retailers and distributors must be able to quickly modify supply chains and attendant logistics, to meet the changing requirements and demands of customers and bypass myriad global issues from shipping to pandemics!

With our strong track record within these sectors, and a team positively brimming with B2B communications expertise, Skout can assist your business in rising to this challenge. We can work directly with you to create dynamic and highly-targeted PR campaigns and programmes aimed at helping you articulate and refine your customer value proposition and clarify your marketing messages for maximum impact.

And, with access to key industry analysts, trade press, digital B2B media and more, we can propel your company to a prominent position within the fields of fulfilment, emerging manufacturing, supply chain and logistics technologies, customer service, warehousing, freight forwarding, distribution, sourcing, expansion into overseas markets and other strands of this complex and vital sector.

Our work in this area

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Using thought leadership to spark debate

Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.

International brand building through the global media

Based in South Korea, Tridge is an ambitious digital sourcing and market intelligence hub for the global agri-foods sector, providing rich market insights to food buyers and suppliers. With the food sector being one of the most complex from a trading perspective, Tridge wanted to attract large conglomerates as well as venture capitalist investors through awareness and digital validation of the brand.

We put Tridge’s data to work alongside other story assets, to create compelling angles for the top food, commodities, tech and data journalists internationally. We also developed a media nurturing programme designed to target and build ongoing relationships with key publications. To maximise opportunities, we worked closely with Tridge to monitor industry trends and seasonal themes to ensure stories were relevant to the media agenda.

A new approach to communications

Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

The future of procurement

eProcurement software provider Wax Digital required a B2B marketing campaign that explored the future of procurement to position the business as an innovator in its sector.

Technology leadership campaign

Wax Digital  wanted to position itself as a technology leader in the procurement software sector. We provided an integrated lead generation, PR and marketing campaign, investigating the future of technology-led corporate buying.

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