An introduction to Marketing and customer service

Customer satisfaction has always been important to business success but today the imperative for customer choice and delight means businesses of all shapes and sizes must excel in this area. We recognise that the quality of marketing and customer service operations is often what ultimately sets a business apart from its competitors and increasingly businesses are choosing to call in the specialists in the form of outsourced services.

And as dedicated B2B communications agency we can help marketing and customer service providers realise the kind of measurable results that will enhance their own relationship with existing clients, whilst drawing in new ones.

At Skout, we’ve provided innovative B2B PR and communications services to outsourced contact and customer service centres, marketing and branding agencies and point of sale specialists. But we also go deeper, offering services based around marketing tech and customer innovation; we have a wide understanding of the use of AI to predict customer desires and requirements, and also work with clients focused on data strategy, algorithm science and profiling.

So, whatever it takes, we have the skills, knowhow, and experience to help you to enhance communications, increase sales and improve the customer journey on behalf of your clients.

Our work in this area

Shifting the perception of a leading affiliate marketing platform

Awin has a strong heritage in the world of affiliate marketing, priding itself as one of the biggest players in this space in the world. The network has a mission to connect advertisers and affiliates of all sizes; there are currently over 241,000 contributing publishers and 21,200 advertisers using the platform.

Although Awin is a market leader in the affiliate marketing space, its positioning did not necessarily reflect that. The business turned to Skout to devise and deliver a UK PR campaign around its key messaging, new incentives for users and leverage its mantra of championing people first.

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

Helping a legal ‘accident helpline’ provider achieve growth

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

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