The medical, health and social care sector is quite different from any other, being comprised of a highly complex array of, often competing, private and public services, each coming with its own set of unique challenges. For example, social care covers provision in both residential and community support capacities and is serviced numerous businesses and individual agents.
Medical, health and social care is also uniquely subject to high levels of emotional investment – being something that everyone at some point in their lives will come into contact with.
As such, we recognise the need for certain considerations and sensitivities when it comes to communications within the sector, as well as for strong, clear and effective data-driven messaging as a means of build essential relationships between healthcare commissioners and service providers.
Skout has wide B2B agency experience in medical, health and social care communications, working with both large corporations, public providers and independent businesses. When devising our innovative B2B communication strategies within this sector, we liaise closely with medical, health and social care specialists to assess requirements and put knowledge and experience at the forefront of effective campaigns designed to help our clients win contracts and build key business relationships.