More small businesses than ever are winning public sector contracts, thanks to a recent government initiative which aims to have 33% of government procurement spend going to SMEs by 2022. At Skout, we have years of experience helping businesses of all sizes win work and supply contracts from governments, local authorities and public sector bodies across the UK in numerous capacities including technology, staffing and recruitment and higher education supplies.
Our success is not only down to the fact that we have a deep understanding of the very real complexities of the public procurement process, but also our expertise in using integrated communications strategies that ensure that your B2B service provision stands out from the crowd in a densely populated field of rival suppliers and contractors.
Certainly, it has long been argued that public sector procurement is a compliance-driven process that is less impacted by marketing. However, with the government’s drive towards increasing procurement spend with SMEs, the public sector is in more need than ever of reassurance over the risks presented by suppliers. This is where effective brand communication is essential.
So, as well as helping you to successfully navigate the regulatory detail of the process, we will work with you to develop an integrated and attention-grabbing B2B PR and marketing campaign which will highlight past successes, demonstrate your innovative solution to the problem outlined in the contract, build your brand and gain the confidence of procurers.