An introduction to Public sector

More small businesses than ever are winning public sector contracts, thanks to a recent government initiative which aims to have 33% of government procurement spend going to SMEs by 2022. At Skout, we have years of experience helping businesses of all sizes win work and supply contracts from governments, local authorities and public sector bodies across the UK in numerous capacities including technology, staffing and recruitment and higher education supplies.

Our success is not only down to the fact that we have a deep understanding of the very real complexities of the public procurement process, but also our expertise in using integrated communications strategies that ensure that your B2B service provision stands out from the crowd in a densely populated field of rival suppliers and contractors.

Certainly, it has long been argued that public sector procurement is a compliance-driven process that is less impacted by marketing. However, with the government’s drive towards increasing procurement spend with SMEs, the public sector is in more need than ever of reassurance over the risks presented by suppliers. This is where effective brand communication is essential.

So, as well as helping you to successfully navigate the regulatory detail of the process, we will work with you to develop an integrated and attention-grabbing B2B PR and marketing campaign which will highlight past successes, demonstrate your innovative solution to the problem outlined in the contract, build your brand and gain the confidence of procurers.

Our work in this area

Awakening the giant campaign

ESPO is one of the UK’s largest public sector buying organisations. This B2B PR brief focused on making more organisations aware of the scale and breadth of the cost-effective products, services and purchasing frameworks ESPO provides. Key objectives were to help extend its brand reach, to educate target markets about the benefits of ESPO, and to generate positive media coverage. 

Defining the desktop IT agenda

Thinspace was a thin client IT vendor, working to help organisations migrate from PCs to more cost effective, greener, and highly secure cloud-based computing. Needing to make an impact, Thinspace decided to focus on selling to firms still unaware of the benefits of thin client computing.

New to PR, they approached Skout for help and gave us two core objectives: get the company and its products noticed by the IT media and analyst community and help convince IT people of the long-term cost benefits of replacing PCs with thin client technology.

Preparing for every eventuality

ESPO is a professional buying organisation for the public and education sectors. With a large supply chain, thousands of customers, a busy warehouse, and a fleet of vehicles on the road, a PR crisis could occur at any time. Communicating with the media is essential during a crisis and handling the situation efficiently and effectively is vital. ESPO came to us to create a crisis PR plan which would enable it to speak to the media with confidence in any circumstance.

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