Retail and ecommerce

We regularly provide B2B PR and marketing agency services to clients operating in the retail and ecommerce industries. The way that consumers and businesses shop has changed dramatically in a relatively short space of time: online retail has shifted the tides of customer service, convenience and business overheads. The vast online retail sector now encompasses everything from advanced search algorithms to delivery and logistics networks, warehousing, automated returns systems and retail apps. These sit alongside the public’s ongoing desire to see bricks and mortar shops and thriving high streets.

As a B2B communications agency, we are fully aware that we need to be up to date with changes in these sectors, and to really delve deeply into helping our clients to understand customer requirements and market strengths and weaknesses. We work with a cross section of clients who enable the retail and ecommerce experience, from retail display and point of sale industry leaders to warehousing and fulfilment specialists.

As always, we take a creative and bright approach to services we provide within this sector, keeping communications fresh and exciting. We know how to gain the attention of media outlets with news stories that are truly relevant, putting you at the helm of thought leadership articles and driving the retail and ecommerce agenda forward. We can create unique marketing campaigns and communications strategy for your B2B customers, that will resonate with your key audiences.

Our work in this area

Using thought leadership to spark debate

Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

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