An introduction to Retail and ecommerce

We regularly provide B2B PR and marketing agency services to clients operating in the retail and ecommerce industries. The way that consumers and businesses shop has changed dramatically in a relatively short space of time: online retail has shifted the tides of customer service, convenience and business overheads. The vast online retail sector now encompasses everything from advanced search algorithms to delivery and logistics networks, warehousing, automated returns systems and retail apps. These sit alongside the public’s ongoing desire to see bricks and mortar shops and thriving high streets.

As a B2B communications agency, we are fully aware that we need to be up to date with changes in these sectors, and to really delve deeply into helping our clients to understand customer requirements and market strengths and weaknesses. We work with a cross section of clients who enable the retail and ecommerce experience, from retail display and point of sale industry leaders to warehousing and fulfilment specialists.

 
As always, we take a creative and bright approach to services we provide within this sector, keeping communications fresh and exciting. We know how to gain the attention of media outlets with news stories that are truly relevant, putting you at the helm of thought leadership articles and driving the retail and ecommerce agenda forward. We can create unique marketing campaigns and communications strategy for your B2B customers, that will resonate with your key audiences.

Our work in this area

Shifting the perception of a leading affiliate marketing platform

Awin has a strong heritage in the world of affiliate marketing, priding itself as one of the biggest players in this space in the world. The network has a mission to connect advertisers and affiliates of all sizes; there are currently over 241,000 contributing publishers and 21,200 advertisers using the platform.

Although Awin is a market leader in the affiliate marketing space, its positioning did not necessarily reflect that. The business turned to Skout to devise and deliver a UK PR campaign around its key messaging, new incentives for users and leverage its mantra of championing people first.

Launching a US fintech in the UK to become a visionary player in the market

Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.

However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.

Creating content that generates leads

100% Group is a global retail installation and maintenance business with a strong commitment to sustainability. Working with high-profile brands across the world, they focus on the full lifecycle of a display, including initial design, packaging, transportation and end of life (which includes recycling, repurposing and regifting to charities or community groups).

Skout’s brief was to create a piece of engaging content that would drive traffic to 100% Group’s  website and increase the number of enquiries into the business. We designed a sustainability survey which went to 200 senior figures in the industry and produced a research report about the challenges the retail sector faces.

It didn’t stop there. We pulled together a full campaign around the report, which targeted key decision makers in retail marketing, both brands and agencies. This included blogs, emails, landing pages and social posts to feed into the lead generation machine.

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Using thought leadership to spark debate

Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.

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