B2B technology

Making your mark within the notoriously competitive, dynamic and fast changing field of B2B technology can be a challenge, which is why you need to ensure that your PR and communications partner has the expertise and skills to help you stand out from the competition.

In this respect, we are proud that Skout’s award-winning B2B communications team has been trusted by both digital start-ups and established global tech brands for many years. But not being ones to rest on our laurels, we make it our mission to stay ahead of the curve when it comes to new, cutting edge innovations, and draw upon our specialist insight and longstanding expertise to deliver bright, creative campaigns and communications services aimed at helping you build brilliant business relationships. 

Working within all forms of B2B technology and related services, including software, the channel, cloud, business intelligence, infrastructure, telecoms, hardware, and electronics, our track record demonstrates that we have what it takes to create engagement and preference across all markets in this sector.

Whether you’re at the start of your tech business journey, or are an established player looking for a fresh approach, our B2B tech PR agency team will use their flair and industry knowledge to help you to grow and succeed.

Our work in this area

A new approach to communications

Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

Keeping spokespeople on message

A key element of cloud service provider Redcentric’s B2B PR strategy was the use of technical experts as spokespeople. With the reputation of a new company brand at stake, Skout’s brief was to ensure that every spokesperson received B2B media training to stay on message when talking to journalists.

The future of procurement

eProcurement software provider Wax Digital required a B2B marketing campaign that explored the future of procurement to position the business as an innovator in its sector.

Successfully spurring regional business growth

Our university client was committed to accelerating business growth and innovation in its region, offering support such as workshops and events, funding, incubation, and academic support for entrepreneurs seeking the next stage of their venture. Skout was asked to help communicate these services through creative B2B content campaigns targeting the regional business community.

Defining the desktop IT agenda

Thinspace was a thin client IT vendor, working to help organisations migrate from PCs to more cost effective, greener, and highly secure cloud-based computing. Needing to make an impact, Thinspace decided to focus on selling to firms still unaware of the benefits of thin client computing.

New to PR, they approached Skout for help and gave us two core objectives: get the company and its products noticed by the IT media and analyst community and help convince IT people of the long-term cost benefits of replacing PCs with thin client technology.

Opening minds to next generation technology

Teneo, a specialist integrator of next generation technology, tasked Skout with devising a UK and US-focused PR programme to raise awareness of both the company’s values and its insights into key business technology issues. As part of this, we identified the topics that Teneo was particularly keen to talk about, such as GDPR, which helped us pitch them to the media as a knowledgeable commentator on the issue just as it was becoming a hot topic.

Also, we conducted a survey of CIOs and took the various themes arising from it to use as hooks to generate further media coverage. 

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Journey to the cloud

Redcentric is a key player in the cloud services sector, and enlisted Skout to increase awareness of its specialist position, expertise, and breadth of services. We created an integrated B2B marketing campaign that provided a cloud adoption state of the nation; it identified where companies were on their journey and advised organisations on how to move forward with cloud technology.

Building a new brand post-merger

Following a period of acquisition and the merging of two distinct corporate entities, Skout was commissioned by Redcentric to help communicate these changes to both key media and stakeholders, including existing and prospective customers.

This B2B PR brief focused on communicating the positive aspects of the acquisition to the media and to customers of both companies, and to position the combined service offering as industry-leading.

Technology leadership campaign

Wax Digital  wanted to position itself as a technology leader in the procurement software sector. We provided an integrated lead generation, PR and marketing campaign, investigating the future of technology-led corporate buying.

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