Serve a slice of PR with Skout’s Natural Storytelling Cookbook

You might have already read about our ‘natural storytelling’ approach to working with clients. Whatever the sector, size or history of your business, the PR stories that buried within it are likely to be genuine and authentic stories and make for compelling press material or content.

True, it can be tempting to embellish some stories or pull a scandalous PR stunt to generate publicity for your business, but in the days of time-pressed journalists and clever search engines, developing a genuine story has never been more essential. With this in mind, we’d like to introduce you to our ‘B2B Natural Storytelling Cookbook’ that we’re hoping will help you whisk up some ideas and add a few new ingredients to the mix.

Think about a homemade dish that you might make that uses purely organic ingredients; then compare that to a ready meal full of artificial ingredients. You’re going to be more confident that the homemade meal will have the better effect on your body. It’s a similar situation with PR and content, hence our cookbook! The PR industry is often guilty of mass producing content for ease and speed (just like cracking out a ready meal), rather than spending some time thinking about their target audiences and digging deep for real stories that relate to their own business experiences. A thoughtful approach that takes the real ethos of your business into account is how you can really build your brand and get the message of your business across.

Check out our cookbook on the B2B Marketing website here and see how you can cook up a storm to generate some natural stories for your business. If you want to revitalise your PR diet and turn it into something more organic, turn to these recipes. Bon appétit!

Alex Brown enjoys being one of the Skout blog’s most regular contributors.

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