Our approach

Vibrant content that stands your business out from the crowd is crucial to any successful B2B marketing strategy.

As a B2B content agency we see businesses fighting to yield increasing volumes of higher quality content outputs than ever before. While there are considerable benefits to this – not least increased marketing potential and brand awareness – ongoing content creation can be a daunting prospect, with many potential channels and the need for continual, up to date subject matter.

We can help you deliver regular content that engages your chosen audiences. We use our communications and industry expertise to develop effective content strategies and plans and create compelling B2B assets that ensure you get more messages across clearly.

Our work in this area

A new approach to communications

Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

The future of procurement

eProcurement software provider Wax Digital required a B2B marketing campaign that explored the future of procurement to position the business as an innovator in its sector.

Successfully spurring regional business growth

Our university client was committed to accelerating business growth and innovation in its region, offering support such as workshops and events, funding, incubation, and academic support for entrepreneurs seeking the next stage of their venture. Skout was asked to help communicate these services through creative B2B content campaigns targeting the regional business community.

Opening minds to next generation technology

Teneo, a specialist integrator of next generation technology, tasked Skout with devising a UK and US-focused PR programme to raise awareness of both the company’s values and its insights into key business technology issues. As part of this, we identified the topics that Teneo was particularly keen to talk about, such as GDPR, which helped us pitch them to the media as a knowledgeable commentator on the issue just as it was becoming a hot topic.

Also, we conducted a survey of CIOs and took the various themes arising from it to use as hooks to generate further media coverage. 

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Journey to the cloud

Redcentric is a key player in the cloud services sector, and enlisted Skout to increase awareness of its specialist position, expertise, and breadth of services. We created an integrated B2B marketing campaign that provided a cloud adoption state of the nation; it identified where companies were on their journey and advised organisations on how to move forward with cloud technology.

Helping a legal ‘accident helpline’ provider achieve growth

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

'Immer besser’ B2B marketing

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

The future of employee benefits

Grass Roots Employee Solutions developed ‘Phonescheme’ – a cost effective route for employees to access a range of new smartphones. Skout was tasked with launching this new employee benefit to the HR, employee benefits, business, technology, and national media, and to build audience awareness and engagement.

Bosses Behaving Badly

Skout was approached by UK management consultancy INSPIRING Business Performance to help its new online leadership measurement tool make a big splash in the crowded HR technology marketplace dominated by established names.

We needed to find a unique angle that would hook in journalists, and then put together a product-centred research plan involving over 1,000 employees to obtain relevant supporting data. The research findings were then turned into a series of natural stories which fed into the central media campaign concept of ‘Bosses Behaving Badly: Are British Leaders Denting Profit, Performance and Trust?’ which highlighted the analytical capabilities of the new tool.  

Following the success of the initial launch, we continued the campaign by creating leadership-related B2B PR coverage and social media conversations around topical events.

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