B2B CONTENT MARKETING

B2B CONTENT MARKETING

B2B CONTENT MARKETING

Get higher-performing inbound marketing.

In the shift from outbound to inbound marketing, content has become the critical success factor. But what should it be? Where do you get it, and how hard can you make it work?

Clients see us as their inbound engine room, using their brand’s natural stories creatively to engage audiences across appropriate earned, paid and owned media channels.

We’ve produced web video series that have driven marketing campaigns, triggered social media conversations and given extra dimension to online media coverage. We’ve developed issues programmes to help generate demand. We’ve run intensive blogging projects to quickly establish clients as sector thought leaders. We’ve also turned our hand to almost all aspects of written word.

THIS IS HOW WE DO IT

  • Valuable content

    We don’t do content for content’s sake. Instead, we craft unique high value marketing assets that engage and influence your audience and drive positive action.

  • Strategy first

    We’re successful because we look at the big picture and your goals and messages first. Following our Triple A methodology we consider your target customer and where they sit within the sales cycle.

  • Solid delivery

    Strategy agreed, the next step is a plan full of creative, specific and relevant content ideas and activities with a clear timescale for delivery. Suddenly, content is doable.

  • Bang for buck

    Taking an efficient, joined-up approach, we find multiple ways to use each idea. For example, a customer interview produces both a video testimonial and a written case study. It also sparks blogs, plus nuggets for Twitter and PR.

  • Partnership

    How we work is up to you. We’re as comfortable taking responsibility for the creative aspects of your content programme as we are handling the day-to-day delivery.

OUR B2B CONTENT MARKETING WORK

WHAT IS B2B CONTENT MARKETING?

What is B2B content marketing?

WHAT EXACTLY IS B2B CONTENT MARKETING?

  • What is a B2B content
    marketing agency?

    A B2B content marketing agency helps businesses engage with audiences online by creating valuable information and content resources. It enables businesses to build and nurture relationships with potential and existing customers and other stakeholders through content. Its primary goal is to identify potential leads and lead them through the sales cycle into buying customers, acting as a form of inbound marketing.

  • What does a B2B content
    marketing agency do?

    A B2B content marketing agency helps businesses define content marketing strategies based on its sales and marketing goals, processes, cycles and challenges. It then creates resources such as blogs, videos, infographics, e-guides and PR materials useful and relevant to the client’s target audiences. The content is then placed on appropriate channels, such as social media platforms, blog pages and the media. The aim is to garner engagement, including social media shares, ‘click-throughs’ and downloads, helping brands become a trusted adviser on relevant topics and eventually find new customers.

  • An example of a B2B
    marketing campaign

    The Future of Work campaign we carried out for our employee benefits provider client Grass Roots focused on content marketing. The findings of research on the most sought-after employee benefits were collated into a report. We used this alongside other content such as an animation and a series of infographics, to educate businesses on an ideal benefits package to offer employees.

  • What’s hot in B2B
    content marketing?

    Content marketing is said to generate around three times as many new business leads as traditional marketing, yet costs 62% less. But while businesses may feel increasingly familiar with the channels at their disposal, experts point out that simply placing the content on the right channel isn’t enough. Third party platforms govern what makes for quality content, and so the success of the content depends on the channel. Businesses should ensure that they broaden the channels they use and keep informed on what kind of content the channel favours.

interested?

© Copyright 2018 Skout Public Relations Ltd Registered in England No. 7187252, Registered office: 11 Marketplace, Macclesfield, SK10 1EB |

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  • B2B Marketing Awards
  • CIPR Awards
  • Prolific North Awards
  • PR Moment Awards
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