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Get higher-performing inbound marketing.

In the shift from outbound to inbound marketing, content has become the critical success factor. But what should it be? Where do you get it, and how hard can you make it work?

Clients see us as their inbound engine room, using their brand’s natural stories creatively to engage audiences across appropriate earned, paid and owned media channels.

We’ve produced web video series that have driven marketing campaigns, triggered social media conversations and given extra dimension to online media coverage. We’ve developed issues programmes to help generate demand. We’ve run intensive blogging projects to quickly establish clients as sector thought leaders. We’ve also turned our hand to almost all aspects of written word.

THIS IS HOW WE DO IT

  • Valuable content

    We don’t do content for content’s sake. Instead, we craft unique high value marketing assets that engage and influence your audience and drive positive action.

  • Strategy first

    We’re successful because we look at the big picture and your goals and messages first. Following our Triple A methodology we consider your target customer and where they sit within the sales cycle.

  • Solid delivery

    Strategy agreed, the next step is a plan full of creative, specific and relevant content ideas and activities with a clear timescale for delivery. Suddenly, content is doable.

  • Bang for buck

    Taking an efficient, joined-up approach, we find multiple ways to use each idea. For example, a customer interview produces both a video testimonial and a written case study. It also sparks blogs, plus nuggets for Twitter and PR.

  • Partnership

    How we work is up to you. We’re as comfortable taking responsibility for the creative aspects of your content programme as we are handling the day-to-day delivery.

OUR CONTENT WORK

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© Copyright 2015 Skout Public Relations Ltd Registered in England No. 7187252, Registered office: Suite 149, Silk House, Park Green, Macclesfield, Cheshire SK11 7QJ

Website by Shoga

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