Our approach

As a B2B agency with digital marketing expertise, we can assist you with all aspects of this, from website development and the content required to trigger audience interactions, to digital PR and SEO. We’ll work closely with you to identify the most effective digital strategies for you, and then bring these to life.

We can help you use digital channels more effectively to attract B2B customers via insightful inbound marketing. Please talk to us if you’re looking for enhanced visibility for your business: we have an outstanding track record in this field.

Our work in this area

A new approach to communications

Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

A Strategy for Social Success

The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required. 

We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.

Successfully spurring regional business growth

Our university client was committed to accelerating business growth and innovation in its region, offering support such as workshops and events, funding, incubation, and academic support for entrepreneurs seeking the next stage of their venture. Skout was asked to help communicate these services through creative B2B content campaigns targeting the regional business community.

Opening minds to next generation technology

Teneo, a specialist integrator of next generation technology, tasked Skout with devising a UK and US-focused PR programme to raise awareness of both the company’s values and its insights into key business technology issues. As part of this, we identified the topics that Teneo was particularly keen to talk about, such as GDPR, which helped us pitch them to the media as a knowledgeable commentator on the issue just as it was becoming a hot topic.

Also, we conducted a survey of CIOs and took the various themes arising from it to use as hooks to generate further media coverage. 

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Building a new brand post-merger

Following a period of acquisition and the merging of two distinct corporate entities, Skout was commissioned by Redcentric to help communicate these changes to both key media and stakeholders, including existing and prospective customers.

This B2B PR brief focused on communicating the positive aspects of the acquisition to the media and to customers of both companies, and to position the combined service offering as industry-leading.

Helping a legal ‘accident helpline’ provider achieve growth

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

'Immer besser’ B2B marketing

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

Technology leadership campaign

Wax Digital  wanted to position itself as a technology leader in the procurement software sector. We provided an integrated lead generation, PR and marketing campaign, investigating the future of technology-led corporate buying.

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