Become the media’s ‘go to’ expert.

PR is still about quality media coverage, but so much more besides. Whether your metrics are high domain authority links, social media engagement, discerning reusable content or simply brand building, they won’t be met through easy, low level PR opportunities.

What we do is win you the rather more elusive and credible coverage that builds your brand’s authority with exactly the right people. As a result, your business becomes the go-to expert in your sector for the relevant media.


  • Quality and quantity

    We put quality results first, working across the earned media landscape to target the people you really want to reach and the places you want to be seen.

  • Creativity and persistence

    Busy journalists want interesting, relevant content that’s easy to use and available when they need it – so that’s what we give them.

  • Market insight

    New clients are often surprised by how quickly we ‘get’ their business – but to us, that ability to understand is fundamental. We take our role as B2B specialists seriously, which means knowing market sectors inside-out.

  • Media knowledge

    We keep a close watch on the ever-changing media scene, so we know exactly where to pitch your story. Each story has a unique distribution and is pitched appropriately.



What is B2B PR?


  • What is B2B PR?

    B2B PR consists of three elements: brand building, demand generation and digital communication. B2B PR aims to increase audience engagement, trust, interaction and sales using creative content, which can be utilised across different channels including paid and earned media, social media and websites. Additionally, B2B PR can enhance SEO, brand engagement and web interaction through link building and social media presence.

  • What does a B2B PR agency do?

    A B2B PR agency can offer a range of services, including integrated campaigns and crisis communications. A B2B PR agency will create a well-defined PR programme including a clear content strategy using in-depth sector knowledge and expertise. Specialist B2B PR agencies can grasp and communicate a wide range of technical and business concepts on the client’s behalf.

  • How is B2B PR beneficial
    to your business?

    B2B PR can benefit a business in a number of different ways, for example, assisting with business growth by boosting sales, helping to reduce negative business perceptions, contributing to employee recruitment and retention and improving ROI on a business’s marketing budget. By working in harmony with the marketing plan PR is able to directly improve measurable business performance.

  • A good B2B PR example

    Here’s an example of a successful B2B PR programme. By implementing a PR programme as a core and integrated part of its marketing plan, Wax Digital was able to generate really strong coverage, boost its social media engagement and SEO. To find out more click here.


© Copyright 2018 Skout Public Relations Ltd Registered in England No. 7187252, Registered office: 11 Marketplace, Macclesfield, SK10 1EB |

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