At Skout, we excel at working with businesses to develop a successful B2B communications strategy. We will ensure that you have clearly defined goals, messages mapped to the right audiences, and story assets that all support your business objectives and make you relevant to those you need to reach.
Communications has evolved dramatically in recent years; companies need consistent and compelling content to maintain an ongoing dialogue with the media and B2B target audiences. Whether you’re targeting CIOs or finance directors, heads of procurement or HR, or specific industry sectors, only material that’s interesting and relevant will resonate with them. We are here to forage for engaging and thought-provoking narratives, and to tell these in a way that will demonstrate your relevance and benefits. Our storytelling skills lie in our determination to think differently. We will always seek out new angles, and unexpected ways to link each story to the wide world and to issues relevant people care about.
Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.
A key element of cloud service provider Redcentric’s B2B PR strategy was the use of technical experts as spokespeople. With the reputation of a new company brand at stake, Skout’s brief was to ensure that every spokesperson received B2B media training to stay on message when talking to journalists.
The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required.
We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.
ESPO is one of the UK’s largest public sector buying organisations. This B2B PR brief focused on making more organisations aware of the scale and breadth of the cost-effective products, services and purchasing frameworks ESPO provides. Key objectives were to help extend its brand reach, to educate target markets about the benefits of ESPO, and to generate positive media coverage.
eProcurement software provider Wax Digital required a B2B marketing campaign that explored the future of procurement to position the business as an innovator in its sector.
Our university client was committed to accelerating business growth and innovation in its region, offering support such as workshops and events, funding, incubation, and academic support for entrepreneurs seeking the next stage of their venture. Skout was asked to help communicate these services through creative B2B content campaigns targeting the regional business community.
Wesleyan Bank enlisted Skout as its B2B PR agency, to increase brand awareness by educating the small business sector on the growth advantages of alternative finance. We created an integrated campaign that would support Wesleyan’s lead generation while positioning it as a market leader across many communication channels.
Thinspace was a thin client IT vendor, working to help organisations migrate from PCs to more cost effective, greener, and highly secure cloud-based computing. Needing to make an impact, Thinspace decided to focus on selling to firms still unaware of the benefits of thin client computing.
New to PR, they approached Skout for help and gave us two core objectives: get the company and its products noticed by the IT media and analyst community and help convince IT people of the long-term cost benefits of replacing PCs with thin client technology.
Law firm SAS Daniels offers a range of legal services to clients across the North West. Keen to raise the profile of its success and growth and increase awareness of the range of services it had to offer, SAS Daniels handed its legal PR brief to Skout.
With legal experts in areas such as property, wills and estate planning and employment law, we focused on the relevant issues that affect local businesses and individuals, and widened media outreach to include regional broadcast opportunities and top tier vertical media.
Redcentric is a key player in the cloud services sector, and enlisted Skout to increase awareness of its specialist position, expertise, and breadth of services. We created an integrated B2B marketing campaign that provided a cloud adoption state of the nation; it identified where companies were on their journey and advised organisations on how to move forward with cloud technology.
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