The power of natural stories
More than ever before businesses rely on relevant and authoritative stories. They help a business become more well-known and more highly regarded. By doing so they generate business opportunities, turn these opportunities into customers and demonstrate a market leadership position.
In marketing strong stories help to build an authentic and compelling brand through PR. Increasingly though, stories and content are vital to a strong digital presence and search position too, as well as attracting customers through social media and inbound marketing. Nothing nurtures prospects through the sales cycle and compels them to buy from you like strong, authentic, well targeted content.
Why is good content more vital than ever?
We’ve always needed good content in business, marketing and PR, but now it’s more vital than ever, for a number of reasons.
Firstly the traditional media has consolidated, creating more competition for ‘page space’, meaning businesses need to work harder to build the PR stories that will get them noticed and remembered.
At the same time, there are now so many more opportunities to tell your story and connect with clients, customers and prospects, through other marketing channels and new media.
Increasingly popular inbound marketing automation also feeds off content – without it there’s no real way of filtering out the real prospects and future customers.
Ultimately, online marketing is ALL about authoritative content, whether in earned, owned or paid media, to optimise your position and be seen in the right place at the right time.
As an award-winning PR and content agency which helps businesses to tell their natural, authentic story, Skout recently put some of its knowledge into this infographic – Six Sources of Natural PR.
