Six sources of Natural PR

Here at Skout we’re pleased to announce the official launch of our campaign for Natural PR – watch our video to find out more.

So what is Natural PR? Throughout my career in B2B PR, like many, I have been focused on ‘What’. What’s the story? The angle? The target? The evidence? But when I launched Skout in 2010 it forced me to reflect more ‘why? Why do we seek to get quality stories in the media? Why do good PR people dig for angles and seek different opportunities? Why is having that skill important to the client and also to PR success?

The answer is because we care, the client cares and the audience cares too. What’s the real value of a PR story that ‘pulls the wool’ over the eyes of the recipient, or is pitched and published on the merits of the PR consultant rather than its content? PR is not about trying to fit square pegs into round holes, but crafting your pegs to fit without issue. Authentic PR stories are increasingly the reason why people buy brands and consequently why brands buy PR.

Resource strapped editorial teams and marketing departments are now in need of the PR person’s investigative skills more than ever before. Journalists need strong and reliable story sources and marketing need differentiated content for their inbound marketing.

Natural PR is about spending less time fabricating stories and content and more time foraging in the corridors and corners of your organisation for the real stuff. And our guide to Natural PR will show you how.

In our next series of blogs, we will share will share with you six common sources of Natural PR to get you thinking. Or why not jump straight to the new guide – Six Sources of Natural PR – if you’d like?

Stay tuned!

Rob Skinner

Browse more blog posts

Posted on
byClaire James
Chris Linsell left university with a degree in Economics and Finance but knew that this was not where his true interests lay. In 2004 he joined an independent creative advertising agency called Mustoes and has not looked back since. Q: Tell me a little bit about your background before joining Pirtek as Marketing Director Chris. A: As a graduate I...
Posted on
byLaaraib Khan
Why was PR your chosen career? I have always loved writing and all things creative. I remember in year 4 gathering a few people together and starting the school newspaper! Having dabbled in social media, digital marketing and music journalism, I fell into PR and have loved every second of it! If you hadn’t chosen a career in PR, what would...
Posted on
bySkout team
Why was PR your chosen career? It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the...
Posted on
byJames Weaver
On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of the greatest sporting achievements for...
Posted on
byRebecca Brown
Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with key audiences. It’s no surprise that...
Posted on
byJames Weaver
London is often considered the epicentre for many of the UK’s varying sectors from entertainment to finance. But, when it comes to the tech sector, the North West stronghold of Manchester is arguably a hotbed for talent, startups and established tech firms. In 2019, £181 million of investment was pumped into the city’s tech sector, establishing Manchester as one of...
Posted on
byRebecca Brown
We chat with Lizzie Berwick, director and co-owner at media buying agency, MacCormack Media, about her varied role, all things media buying, and what makes a brilliant business relationship.
Posted on
byClaire James
By Claire James, head of client services and built environment specialist, Skout The construction industry is about to go through its most transformative phase for decades with the introduction of the Building Safety Act. These changes are driven by the still unfolding story of Grenfell, the public outcry, and the substandard building materials and practices used on this structure that...
Posted on
byRebecca Brown
More than half of B2B marketing budgets are devoted to building and maintaining relationships with new customers, but only a quarter of B2B marketers say their relationships are akin to a happy marriage.
Posted on
byRob
When you’ve worked in a B2B PR agency for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. The biggest...