About this article

Read time:

4 minutes

Category:

Skout news

Skout celebrates the big 5!

This month on the blog we’re all about our fifth birthday so we thought we thought it’s an opportune time to give you a potted history of Skout.

MD Rob Skinner established Skout in 2010, following fifteen years of working in B2B technology PR. Rob recognised that there was a gap in the PR market for an agency that helped clients to tell their natural and authentic stories. Skout’s Natural Storytelling approach was then born and since Skout has established its B2B niche with clients in technology, procurement, finance, public and professional services sectors.

Skout has been based in Macclesfield’s Market Place for several years and become part of the town’s vibrant media scene.  It has gone beyond delivering PR services and offers content programmes and integrated marketing campaigns to clients to support their growing marketing needs.

Despite still being in its infancy, Skout has already been shortlisted for six awards, and won two. You recently heard of our Prolific North Award win for B2B/integrated marketing campaign of the year, which we received with our inaugural client Wax Digital.

Rob Skinner, Skout’s MD said: “Before setting up Skout, I thought that many organisations were missing a trick by not finding the best stories to generate publicity by. A lot of PR agencies were spending money on PR stunts, so I wanted to create an agency that got back to the basics of storytelling.

“In establishing a name for the agency, I came across the word ‘Skout.’ I liked the idea of running an agency that was resilient and prepared like the Scouts, and could scout or forage for stories to tell. Our Natural Storytelling approach has proved invaluable and we’ve been profitable since day one.”

Skout’s long-term plan is to become a leader in the UK B2B marketing sector and to enhance its national presence. We’ve recently expanded our team by taking on a graduate and more recently an apprentice.

So Skout has come a long way in just five years. Thanks to all of our clients, partners and everyone else who has supported us and helped us thrive. Here’s to the next 5 years!

Alex Brown has just started his career at Skout PR and will be a regular contributor to the Skout blog.

About this article

Read time:

4 minutes

Category:

Skout news

Sangria, sunglasses and self-evaluation

TikTok Advertising: Is It Worth the Investment for B2B Companies? (written by a Gen Z) 

Browse more blog posts

Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...
Posted on
byJack Doyle
2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the PR Brilliance Awards is anything...
Posted on
bySkout team
Part time office administrator We’re looking for a bright, self-starting individual who likes job variety and has a mixture of strong organisational skills, basic financial experience and is an excellent communicator. If this is you, you could be just the right person to join our team. We’re a dedicated B2B marketing communications agency. We deliver brilliant PR for clients across...
Posted on
byClaire James
It’s estimated that over 100 billion WhatsApp messages are sent each day. Yet, with many people using the platform to communicate with colleagues, friends, and even clients, it’s easy to imagine how the lines between personal and professional can be blurred. Take the recent leaking of WhatsApp messages from Matt Hancock as an example. Private texts from the former health...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.