This month on the blog we’re all about our fifth birthday so we thought we thought it’s an opportune time to give you a potted history of Skout.
MD Rob Skinner established Skout in 2010, following fifteen years of working in B2B technology PR. Rob recognised that there was a gap in the PR market for an agency that helped clients to tell their natural and authentic stories. Skout’s Natural Storytelling approach was then born and since Skout has established its B2B niche with clients in technology, procurement, finance, public and professional services sectors.
Skout has been based in Macclesfield’s Market Place for several years and become part of the town’s vibrant media scene. It has gone beyond delivering PR services and offers content programmes and integrated marketing campaigns to clients to support their growing marketing needs.
Despite still being in its infancy, Skout has already been shortlisted for six awards, and won two. You recently heard of our Prolific North Award win for B2B/integrated marketing campaign of the year, which we received with our inaugural client Wax Digital.
Rob Skinner, Skout’s MD said: “Before setting up Skout, I thought that many organisations were missing a trick by not finding the best stories to generate publicity by. A lot of PR agencies were spending money on PR stunts, so I wanted to create an agency that got back to the basics of storytelling.
“In establishing a name for the agency, I came across the word ‘Skout.’ I liked the idea of running an agency that was resilient and prepared like the Scouts, and could scout or forage for stories to tell. Our Natural Storytelling approach has proved invaluable and we’ve been profitable since day one.”
Skout’s long-term plan is to become a leader in the UK B2B marketing sector and to enhance its national presence. We’ve recently expanded our team by taking on a graduate and more recently an apprentice.
So Skout has come a long way in just five years. Thanks to all of our clients, partners and everyone else who has supported us and helped us thrive. Here’s to the next 5 years!
Alex Brown has just started his career at Skout PR and will be a regular contributor to the Skout blog.
