About this article

Read time:

4 minutes

Category:

Skout news

Skout gears up for Prolific North Live

With a tree in the corner, some Astroturf rolled up at the side of the room, and countless empty boxes scattered around, Skout HQ is packed to the rafters at the moment. But it’s all for good reason! It’s an exciting week as Skout exhibits for first time at Prolific North Live, a two-day event that sees digital, marketing and media pros demonstrating what they have to offer, with many creative workshops and tech innovation demonstrations on the agenda too.

 

Our objective for 2017 was to step up Skout’s marketing to show the full extent of our services and to solidify our brand of ‘natural storytelling.’ Prolific North Live will see around 6,000 attendees visit the exhibitors and speakers sessions, and showcases the innovative talent of the north’s creative industries. Recent years have seen the north taken seriously as a media powerhouse, and as a local B2B PR consultancy, we’re proud to be part of the mix.

 

Our ‘natural storytelling’ approach will be the focus of our exhibition stand at the event and we hope to convey our brand message of working with B2B organisations to help them communicate the natural stories from within their businesses. We want you to get involved too. We want you to tag us on Twitter (@skoutpr) and tell us what your favourite book is and why (don’t forget to add the #PNLive hashtag!). We’ll choose one lucky winner at random who will win a year’s supply of books – that’s a book token for £120, so a book a month. And-feel free to pay us a visit and tell us in person if you prefer.

 

Visit Skout PR on stand number 36 and expect to see our botanical stand, examples of our previous work, and meet the Skout team who can tell you all about natural storytelling and what it can be for your business. And as we’ll be rubbing shoulder with the north’s media talent, we expect to learn a lot ourselves too. We’ll be sure to report back on how it went. We hope to see you there!

 

Alex Brown enjoys being one of the Skout blog’s most regular contributors.

About this article

Read time:

4 minutes

Category:

Skout news

Why is tech news only happy when it rains?

Navigating the storm: Why a crisis communications strategy is vital

Browse more blog posts

Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
bySkout team
Why was Operations your chosen career? I realised that Business Operations and Finance is the ideal path for me as I’ve always been passionate about finance and business, and I really love problem-solving. I love the challenging nature of the role and it is incredibly satisfying for my numerical mind to tackle challenges and turn them into opportunities for growth....
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.