About this article

Read time:

4 minutes

Category:

Skout news

Skout makes shortlist for CIPR PRide awards

Another day, another PR award shortlisting for Skout! We’re thrilled to announce that we’ve been shortlisted once again in the CIPR PRide North West Awards, this time in the integrated campaign category. This follows our recent double shortlisting for the same campaign in the PRCA DARE awards and our ‘silver’ accreditation in the STEM category at last year’s CIPR PRide awards.

We’ve been shortlisted for our work on a campaign for our client, eProcurement specialist, Wax Digital. ‘Procurement 2020’ was devised to create integrated content that could be used for both PR and marketing purposes.

Gazing into the future to examine what the procurement technology landscape is likely to look like by 2020 and assessing just how innovative procurement professionals are, formed the theme of our content. Undertaking a market research-based project on innovation and desk-based interviews with Chief Procurement Officers on the future of procurement, we had plenty of data and interesting hooks upon which to base our campaign.

A combination of news and thought-leadership articles generated some great coverage for Wax in all of its core media titles. Our integrated approach to this campaign also meant that our client was able to use the campaign collaterals, including an interactive quiz to encourage engagement to help generate a wealth of new marketing leads.

With more and more of our clients looking to adopt a more integrated approach to content and PR, we hope the results of this campaign will showcase just what’s possible with a great idea, a tight budget and a heap of creativity. We’re currently working on a case study detailing just how we came up with the campaign idea, the approach we took and the results of our efforts and will share it on the blog soon.

The CIPR PRide Awards North West recognises outstanding work delivered across our region and the shortlist and eventual winners are selected by a team of leading industry experts. We’re up against some tough competition in this category, so keep your fingers crossed for Skout when the winners are announced in November.

About this article

Read time:

4 minutes

Category:

Skout news

What to look out for when selecting a tech PR agency

Content with your B2B content? How to make it worker smarter and harder to achieve your marketing goals

Browse more blog posts

Posted on
byJames Bentley
If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record in tech PR. They should...
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...
Posted on
byJames Bentley
Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in the field is beneficial for...
Posted on
byJames Bentley
B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. These might include the creation...
Posted on
byIsobelle Yoxall
Podcasts have surged in popularity, boasting a staggering 464.7 million listeners globally in 2023, a number expected to climb to 504.9 million by 2024. This trend shows no signs of slowing down, as new content creators, including influencers, YouTubers, and B2C brands, are embracing podcasts. Even major corporations like Johnson & Johnson and McDonald’s have joined the podcast wave. This...
Posted on
byJames Bentley
Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into loyal customers. Building trust, establishing...
Posted on
byJames Bentley
If you’re a business and you have a product or service that you know other businesses would love, it’s time to start your B2B PR journey. Your efforts should focus on building relationships, increasing brand visibility and fostering trust among these other businesses. B2B PR requires an approach that is tailored to the business landscape rather than the individual consumer...
Posted on
byJames Bentley
In the dynamic landscape of B2B marketing, understanding various strategies is crucial for marketing efforts to be successful. With the right approach, you can propel your company to new heights and forge fruitful partnerships. Here, we outline the four types of marketing that can help revolutionise your business. 1. Content B2B marketing Content marketing is the backbone of any successful...
Posted on
byJames Bentley
For businesses intending to reach and engage potential customers effectively, B2B email marketing is a cornerstone in today’s ever-evolving digital landscape. When used correctly, it can drive leads, nurture relationships and ultimately boost revenue. If you have ever wondered how to begin B2B email marketing, look no further than this step-by step guide. 1. Define your goals and target audience...
Posted on
byLee Simpson
Whether you call them Key Opinion Leaders, influencers or simply celebrities, leveraging the reach of influential people in various industries has long been part of PR strategies. The definition of what an ‘influencer’ is varies and the concept is nothing new; in our business a journalist can be an influencer, able to shape public opinion and raise awareness of new...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.