Another day, another PR award shortlisting for Skout! We’re thrilled to announce that we’ve been shortlisted once again in the CIPR PRide North West Awards, this time in the integrated campaign category. This follows our recent double shortlisting for the same campaign in the PRCA DARE awards and our ‘silver’ accreditation in the STEM category at last year’s CIPR PRide awards.
We’ve been shortlisted for our work on a campaign for our client, eProcurement specialist, Wax Digital. ‘Procurement 2020’ was devised to create integrated content that could be used for both PR and marketing purposes.
Gazing into the future to examine what the procurement technology landscape is likely to look like by 2020 and assessing just how innovative procurement professionals are, formed the theme of our content. Undertaking a market research-based project on innovation and desk-based interviews with Chief Procurement Officers on the future of procurement, we had plenty of data and interesting hooks upon which to base our campaign.
A combination of news and thought-leadership articles generated some great coverage for Wax in all of its core media titles. Our integrated approach to this campaign also meant that our client was able to use the campaign collaterals, including an interactive quiz to encourage engagement to help generate a wealth of new marketing leads.
With more and more of our clients looking to adopt a more integrated approach to content and PR, we hope the results of this campaign will showcase just what’s possible with a great idea, a tight budget and a heap of creativity. We’re currently working on a case study detailing just how we came up with the campaign idea, the approach we took and the results of our efforts and will share it on the blog soon.
The CIPR PRide Awards North West recognises outstanding work delivered across our region and the shortlist and eventual winners are selected by a team of leading industry experts. We’re up against some tough competition in this category, so keep your fingers crossed for Skout when the winners are announced in November.
