About this article

Read time:

4 minutes

Category:

Skout news

Skout poses triple threat at PR Moment awards

We’re never shy at shouting about our awards success here at Skout. And, following our recent triumph at the CIPR PRide awards where we won gold in the Integrated Campaign Category with our client Wax Digital, we‘re delighted to tell you that we’ve been shortlisted in the following three categories at this year’s PR Moment Awards:

Best Use of Research

Working with our client Sana Commerce, the campaign ‘Spotlight on global digital transformation’ saw us use market research to help position Sana as a market leading provider of B2B e-commerce solutions in eight of its target territories across the globe.

Best B2B campaign

In association with our client Gazprom Energy the ‘PR cooking on gas’ campaign demonstrates how we worked with our client to help them showcase their expertise in the B2B energy buying space. We also helped position Gazprom Energy as a trusted source of industry information and increased brand familiarity.

Best B2B PR agency

In this category we are up against a number of other B2B PR specialists all vying for the top spot. Our entry shows how as an agency we champion the need for fresh communication approaches to a variety of serious business topics and niche audiences. It also demonstrates how we’re edging closer to our ambitions to be the North West’s (and UK’s) top indie B2B PR specialist.

The PR Moment Awards celebrates sector excellence, recognising and rewarding outstanding campaigns and exceptional talent in UK PR and comms. Last year, it received over 850 entries and welcomed over 1,000 guests to its award ceremonies in both London and Manchester.

Now of course, we’ve got everything crossed for ‘the triple’ at this year’s event, but as the award organisers have reliably assured us, just to get shortlisted is a massive achievement. Good luck to all those who have made the shortlist and see you at the awards ceremony in April! And if you’re looking for a Skout on the night, check the dance floor: we’re always first up and usually last agency standing!

About this article

Read time:

4 minutes

Category:

Skout news

B2B thought leadership PR – everything you need to know

Meet Skout’s new owners!

Browse more blog posts

Posted on
byRob Skinner
In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.
Posted on
bySkout team
If you haven’t heard by now, Skout is under new ownership! No, we haven’t been bought out – in fact it’s quite the opposite. As of last week, Skout officially became an employee-owned business. This was achieved by the founding shareholders, Rob and Claire, signing 100% ownership over to a newly established Employee Ownership Trust acting on behalf of the...
Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...
Posted on
byJack Doyle
2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the PR Brilliance Awards is anything...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.