2018 has got off to a flying start for us here at Skout as we welcome the Professional Division of Miele to our roster of B2B clients.
We won the six-figure brief from the white goods manufacturer following a competitive pitch and will be rolling out a series of integrated PR, digital marketing and social media campaigns.
Key to Miele’s agency choice was finding an integrated PR specialist with strong B2B experience and a passion for developing the brand’s targeted awareness in each of its markets including hotels and hospitality, care, restaurants and catering and vets. Miele appointed us as its UK B2B PR agency to do this and to also help communicate the quality and experience of its accredited partner network which is pivotal to its UK business success.
Miele chose us because “Skout really demonstrated its understanding of and commitment to the Miele ethos,” said Kate Jones, Marketing Manager, the Professional division of Miele.
Work has already begun on a number of industry sector campaigns following an extensive audience profiling and brand research exercise. We will use our ‘natural storytelling’ approach to offer the media strong stories promoting the benefits of Miele products.
During the busy year ahead we will also be helping to reinforce the company’s quality standards to strengthen its position in the commercial sector.
Rob Skinner, MD said, “We are absolutely delighted to welcome such an established, international brand to our client list. Alongside gaining affiliation to a brand synonymous with quality we are equally excited to be working with the marketing team and in alliance with its other B2B agencies in other disciplines including media buying, telemarketing, brand, video and direct marketing.”