Skout responds to demand from B2B companies seeking fresh comms approach

Bespoke storytelling service launched to help businesses redefine identity and comms strategy in ‘new normal’

Skout has launched a new strategy and storytelling service in response to rising demand from B2B companies requiring a fresh perspective on communications. This shift, according to Skout MD, Rob Skinner, comes as organisations look to regain their market share of brand awareness and build a strong post-pandemic identity.

He commented, “As we begin to navigate our way out of the pandemic, we’re finding that businesses have more space to consider who they want to be moving forward. At Skout, we’ve seen an influx of new enquiries from B2B companies looking to kickstart creative comms strategies to consolidate their identity and regain their market share of brand awareness.

“We’ve launched a new bespoke strategy and storytelling service to help these businesses re-evaluate how best to communicate with their customers and prospects. It has been designed to help them shape their business messages; effectively research their audiences and ensure key messages are mapped to their specific needs; identify and share their compelling stories; and develop their new, long-term comms strategy.”

Do you understand the importance of relationships in B2B marketing?

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The service includes four key areas:

  1. story foraging & ideation
  2. message development
  3. communications strategy development
  4. audience research and mapping

Aimed at businesses from any B2B sector, the service is ideal for those who want to gain a deeper insight into their business and develop the right stories and campaigns that will resonate with their target audience to deliver the best results.

Story foraging and ideation can be used to unearth genuine and honest stories that organisations are unaware that they have. These can be built on company data, back stories, and even company visions. Communication strategy, messaging and audience mapping are closely integrated and can be delivered remotely or as part of a workshop.

The service can be accessed on a one-off project basis, requiring no long-term commitment or retainer.

Skout has delivered these services to clients operating a diverse range of sectors, from e-procurement software, Medius, and ICT solutions provider, Stone Group, through to commercial appliances manufacturer, Miele, and e-commerce software provider, Sana Commerce.

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