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byHugh Skinner
If there’s one thing you don’t want as a result of an expensive advertising campaign at the largest footballing event of the year, it’s the most talented and most renowned player at the tournament moving your product off-screen, and urging viewers to drink water instead…   This is exactly what happened to Coca-Cola.Cristiano Ronaldo sat down for his post-match interview, but...
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byHugh Skinner
Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made some of us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch whilst conveying the benefits of digital workflows in...
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byHugh Skinner
Sam Bailey works at Miele as regional sales director for Northern Europe. This role is his latest in a substantial career involving both B2B and B2C sales and marketing, both in-house and agency. You could say Sam has seen the world of B2B from all sides. So, we were keen to interview him to discuss ways in which sales and marketing can be better integrated and what can be achieved as a result.   Thanks for talking to us Sam; could you first...
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byHugh Skinner
Dionne Barlow has an extensive and highly respectable career in B2B marketing, much of which she has spent doing fantastic work for Stone Group, where she is currently Director of Marketing, Ecommerce & Partner Management. We caught up with Dionne to find out about Stone’s IT asset disposal (ITAD) service, and the award-winning app she recently helped build and launch...
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byHugh Skinner
Colin vs Cuthbert. M&S vs Aldi. Two caterpillars of chocolate sponge have seemed to divide the nation in recent months. But is there a winner, or are they simultaneously victorious off the back of this social media stunt? Aldi seem to have a very good track record of two things: finding creative ways to ‘borrow’ branding, and being highly reactive and engaging on...
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byRob
Prudential began to sell affordable insurance to the working classes in 1854. These so called ‘penny policies’ were sold by a ‘sizeable army of good men’, who stood out due to their precise understanding about doing business. By 1900, 10,000 Prudential agents had has sold insurance to one third of the population. The ‘Man from the Pru’ certainly knew how...