About this article

Read time:

4 minutes

Category:

Content we like, Life at Skout, Uncategorized

Skout stands out on the 2023 PR Moment Awards shortlist  

2023 is off to a strong start here at Skout. 

Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the PR Brilliance Awards is anything to go by, we have a feeling that 2023 will also be a great year for award wins too…  

So what better place to start than the PR Moment (North) Awards? Taking place in Manchester later this month, the PR Moment Awards celebrate the best PR campaigns and agencies hailing from the North’s booming PR scene. Excitingly, Skout has been shortlisted for four (yes, that’s right, four!) categories at this year’s awards, and we’re struggling to contain our excitement… 

#MieleCares 

Our #MieleCares campaign put our client Miele Professional (GB)’s expertise on white goods to good use by engaging senior care home professionals following the pandemic. It wowed the judges for not one, but two categories – B2B Campaign of the Year and Integrated Communications Campaign of the Year

This multi-channel campaign saw us gather survey and forum insights from care home decision-makers, allowing us to produce well-needed educational content on infection prevention during challenging times. The campaign generated a variety of impressive results, including coverage in some of the top publications for the care sector; Nursing Magazine and Care Home Professional – to name a few. Hopefully, the campaign will result in a win for us at this year’s awards too! 

Making Tax Sexy 

We were thrilled to see one of our other campaigns shortlisted for Financial Services Sector Campaign of the Year too. ‘Making Tax Sexy’ solidified indirect tax solutions provider Vertex’s leading stance within the tax sector and enhanced its reputation as a thought leader, achieving a whopping 39 pieces of organic coverage over the course of the campaign.  

We achieved this by giving tax a much-needed facelift, re-framing the role of the tax specialist as an exciting and multi-faceted figure within the modern day world. Through a combination of press-facing content and bespoke thought-leadership, we explored everything from digitalisation and financial transformation to ‘women in tax’ – ultimately allowing us to boost Vertex’s share of voice, increase brand awareness, and secure several award wins. A sexy campaign indeed! 

B2B PR Agency of the Year 

And finally, last but not least, Skout snagged itself a lovely little spot on the shortlist for B2B PR Agency of the Year. This is a fantastic reflection of the strong year we’ve just had – not only from a growth and prosperity perspective, but also the fun and creative campaigns we’ve had the pleasure of working on. 

Having gone up against some very tough competition from the North’s ever-evolving PR scene, we are happy to have made our mark at this year’s awards and look forward to attending on April 25th!  

Make sure to keep an eye out on our socials for more updates on the night, and please, if you haven’t already, wish us luck! 

About this article

Read time:

4 minutes

Category:

Content we like, Life at Skout, Uncategorized

Sustainability – how our team is crushing plastic and saving the planet

B2B thought leadership PR – everything you need to know

Browse more blog posts

Posted on
byClaire James
In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.
Posted on
byRob Skinner
In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.
Posted on
bySkout team
If you haven’t heard by now, Skout is under new ownership! No, we haven’t been bought out – in fact it’s quite the opposite. As of last week, Skout officially became an employee-owned business. This was achieved by the founding shareholders, Rob and Claire, signing 100% ownership over to a newly established Employee Ownership Trust acting on behalf of the...
Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.