This month saw Prolific North Live take place at Manchester’s Event City, and if you were one of the 3,000 people who attended you may have spotted Skout’s natural storytelling corner. Armed with our business card tree, meadow backdrop, artificial grass, and storytelling competition we were all set for the two day event.
Prolific North Live witnessed digital, marketing and media professionals from across the North demonstrate what they have to offer. Packed full of interesting talks from the likes of Google, Tech North and the BBC and with nearly 200 exhibitors, the event certainly lived up to its reputation of being a hub for creativity, insightfulness and great for freebies (cocktails and rubber ducks were the winners for us).
This was the first time that Skout has attended an event as an exhibitor and we’ve been delighted with the positive response from those who visited our stand. Events, such as Prolific North Live, are a great way to meet potential clients, partners and suppliers. After Skout’s rebrand last year the event has been a good platform to showcase the full extent of our services and reinforce our natural storytelling brand.
From attending some fascinating talks, we were given an insight into how our industry is innovating and got some top tips on how to engage with target ‘communities’. Our ‘who has the best freebie’ competition was fun too! Some of our highlights from the event included meeting some interesting individuals and companies, getting to know some businesses considering PR, and of course our MD Rob winning himself a bottle of champagne! And we’re pleased to announce the winner of our storytelling competition is Lauren Johnston!
As a B2B PR agency based in the North West it’s great to have to opportunity to mingle with other media professionals from the region and to find out what they have to offer. Prolific North Live has certainly given us the event bug, and we’re already looking at similar opportunities for the future. But what should we give away next? Popcorn or Skout scones?
Kat Wilding is a regular contributor to the Skout blog