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Skout to host BMC’s first PR workshop

Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May.

As one of the founding members of BMC’s latest regional chapter, we welcome the opportunity to contribute to the agenda and share our experience and unique insights of B2B public relations.

Whether you’re new to PR, a seasoned pro or somewhere in between, Skout offers a fresh perspective on the contemporary media landscape. We’ll look at where PR fits on the broader marketing spectrum and how it can help achieve results for your business and support growth.

Looking to boost your brand awareness, embark on a link building programme or focus on lead generation? The B2B bitesize knowledge workshop will focus on the composition and delivery of strategic and tactical campaigns. We’ll look at how to optimise campaign impact with the right digital and social platforms to get your business in front of the right audience and deliver real results. You’ll come away armed with a comprehensive knowledge of the tools you need to effectively report and evaluate campaign performance and how to use these insights to inform your strategy going forward.

Hosted by Skout directors, Rob Skinner and Claire Lamb, the two-hour workshop promises to be fun and informative. Expect to come away with lots of actionable insight and knowledge you can put to work in your business straight away!

The workshop is free to existing BMC members and will cost non-members £35 to attend.  Places are limited and are expected to fill up fast – so you’ll need to be quick! You can register here or even become a member of the BMC for a one off annual fee.

About this article

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