About this article

Read time:

4 minutes

Category:

Skout news

Skout welcomes a university, a VR company and top 50 integrated marketing agency to its innovative client list

Skout has welcomed a trio of new clients, expanding the business’ regional, national and sector base, contributing to what’s set to be the agency’s highest earning year to date.

Skout has been appointed by Birmingham City University (BCU) to deliver a number of B2B content marketing campaigns raising awareness and building authority of the university’s business services. Skout will start by creating a collection of content assets to help promote BCU’s new STEAMhouse facility, which powers innovation for regional SMEs and start-ups through interdisciplinary collaborations with local makers, BCU academics and specialists from Science, Technology, Education, Arts and Mathematics (STEAM). The aim of STEAMhouse is to boost opportunities for business growth and product innovation among the West Midlands’ SME, start up, creative and maker communities.

Leeds-based personalised direct mail marketing agency and top 50 northern integrated agency Gecko has also appointed Skout to deliver a B2B content strategy, which will focus on building the business’ reputation as a market leader. Using its natural storytelling approach and Triple A methodology, Skout will develop a content strategy that aims to raise awareness of Gecko’s key messaging and its recent re-brand.

Another campaign Skout has just delivered is for Shropshire-based Igloo Vision, helping the shared virtual reality (VR) company to build commercial and business awareness for its immersive VR ‘igloos’. Skout helped to promote the company’s participation at the government’s Innovate 2017 event in Birmingham as well as its global expansion with two new offices opening in the US.

In addition to this trio of wins, Skout is also celebrating its success at the North West CIPR PRide awards where it won Gold in the Integrated Campaign category for the Procurement 2020 campaign it delivered on behalf of client Wax Digital.

Rob Skinner, managing director at Skout comments: “2017 has been a very successful year for Skout and we’re continually seeing ourselves carrying out content campaigns alongside our traditional PR projects. These latest client wins are all focused on innovation in their respective fields and we will be employing a range of creative marketing and PR techniques to help support their communication objectives.”

About this article

Read time:

4 minutes

Category:

Skout news

In praise of the infographic

Q&A on PR measurement with Richard Benson, CEO and founder, Releasd

Browse more blog posts

Posted on
byJames Bentley
As a content manager, much of my focus is on the written word. I grew up devouring newspapers, magazines and books and writing everything that happened to me in my primary school ‘news’ book each Monday. As putting pen to paper or finger to keyboard became my career, I evolved into quite the perfectionist, taking the often-quoted approach of spending...
Posted on
byJames Bentley
Richard Benson is the founder and managing director of PR reporting and measurement platform Releasd. He used his agency background to develop an intuitive platform designed to address the reporting challenges faced by today’s PR professionals. Releasd hasn’t been developed with the sole intention of measuring coverage of PR campaigns. Its next iteration will measure their impact too and the...
Posted on
byHonor Williamson
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside.   The grounds...
Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.