Netherlands-based Sana Commerce was looking for a PR consultancy with the reach to manage a PR programme across the UK, Benelux and DACH, targeting ERP, e-commerce, manufacturing, wholesaler and technology press in each region.
Sana Commerce selected Skout based on its experience in managing pan-European PR campaigns, and its extensive sector knowledge. Skout provides Sana with PR management services acting as a hub for press content creation, which is then channelled out to a network of PR professionals in the territories bringing economies of scale and consistency to the PR programme.
Jeroen Kuppens, at Sana Commerce comments, “We were really impressed with Skout’s experience and technology sector expertise. They have already implemented best practice processes to ensure all of our European teams work together effectively, helping us engage with our target sectors to build brand awareness across our key markets in Europe.”
Rob Skinner, managing director of Skout PR, said: “We’re delighted to be have been handed the Pan-European brief to work with Sana Commerce. Working within a global network of PR professionals has enabled Skout to deliver campaigns in the US, Australia and across Europe and the relationship with Sana Commerce will build on these efforts. Using our sector expertise we have planned a cross territory PR campaign to help raise awareness of Sana Commerce as a leading provider of e-commerce solutions and one of Netherlands fastest growing companies.”