Skout has been handed an integrated PR and content brief from technology innovation company, Teneo.
Building on its expansive B2B technology sector experience Skout will deliver a combined programme of PR and digital marketing content to support Teneo’s brand building and lead generation.
Teneo is a specialist integrator of next-generation technology, offering solutions that optimise IT networks, security, storage and applications – with offices in the UK, US, Australia and France. The company helps its customers to think differently about technology and realise new possibilities from it.
Skout was selected based on industry recommendation and the quality of on-message story ideas it offered as part of its Natural Storytelling approach.
Lauren Fortune, Marketing Director of Teneo, said: “We were really impressed with Skout’s ideas and natural storytelling approach and they have already started turning these into a reality. We’re excited about the results Skout will drive forward with us in the future.”
Rob Skinner, managing director of Skout PR, comments: “Teneo’s marketing team has worked really hard to create a strong brand identity in the technology innovation space and we’re looking forward to helping them communicate that across earned, paid and owned media channels. It’s great to count such an innovative business among our clients.”
Alex Brown enjoys being one of the Skout blog’s most regular contributors.