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Skout’s Big B2B Christmas Quiz  

We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.  

Answers at the end (no cheating, please!). And don’t forget to let us know your score. 

Marketing & PR 

  1. In Brewdog’s 2023 ‘gold beer’ campaign, lucky winners were advertised the chance to find ‘solid gold’ cans in random packs. However, the cans were instead gold plated. How much were Brewdog forced to pay the winners of their controversial ‘gold can’ competition?  
  2. Which famous rapper announced he was ‘giving up smoke’ in partnership with fire pit brand, Solo Stove? 
  3. Which company offered short-term housing to 100,000 Ukrainian refugees this year, despite resulting in financial losses?  
  4. What metaphor did cybersecurity company CrowdStrike use to depict cyber-attacks in their 2023 advert?  
  5. During her Super Bowl performance this year, Rihanna took a few seconds out of her show to powder her nose using makeup from her brand, Fenty Beauty. By what percentage did searches for Fenty Beauty increase after the Super Bowl?  


Christmas 

  1. How many points does a snowflake traditionally have?  
  2. What unusual plant was featured in the place of a Christmas tree in the 2023 John Lewis Christmas advert?  
  3. In which country is KFC commonly consumed for Christmas Dinner?  
  4. This year, Aldi opened a bottomless restaurant in London serving and promoting what Christmas food?  
  5. In Frosty the Snowman, what item of clothing made Frosty come to life?  


Technology 

  1. In what month did Twitter rebrand to ‘X’?  
  2. How many estimated visitors does ChatGPT see per month?  
  3. An AI image of the Pope wearing what item of clothing went viral on Twitter in March?  
  4. Elon Musk and which other high-profile technology billionaire agreed to a ‘cage fight’ this year?   
  5. What year did the first iPhone launch?  


News 

  1. What BBC 2 radio presenter ran from Leicester to Bolton, a distance of 116 miles over four days, raising more than £5m for Children in Need?  
  2. Which ex-footballer was critical of Manchester United’s handling of the investigation into Mason Greenwood this year? 
  3. What month did Hollywood writers begin their strike to demand curbs on the use of generative AI in films?  
  4. According to a new survey, what city is set to be car-free by 2050?
  5. Which former British Prime Minister was appointed Foreign Secretary in November?  


Pop Culture 

  1. What was the title of Prince Harry’s controversial memoir released in January?  
  2. In the 2023 film Barbie, what unscripted line does Ken shout when he accepts Barbie’s offer to become his ‘long-term, long-distance, low-commitment casual girlfriend’?  
  3. What is the name of the TikTok trend that sees people showcase their meals of mismatched items?  
  4. A picture of what creature that crashed the Met Gala red carpet amassed 20,000 likes on Twitter over the course of the night?
  5. What was the Oxford English Dictionary word of the year?  


Answers 

  1. £500,000 
  2. Snoop Dogg 
  3. AirBnB 
  4. A Trojan Horse 
  5. 883% 
  6. Venus Fly-Trap 
  7. Japan 
  8. Pigs in Blankets 
  9. His (silky) hat 
  10. July 
  11. 1.5 billion 
  12. A white puffer jacket 
  13. Mark Zuckerberg 
  14. 2007 
  15. Vernon Kay 
  16. Gary Neville 
  17. London 
  18. May 
  19. David Cameron 
  20. Spare 
  21. ‘SUBLIME!’ 
  22. ‘Girl dinner’ 
  23. A cockroach 
  24. Rizz

About this article

Read time:

4 minutes

Category:

Content we like, Life at Skout

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