We’re in the throes of organising a photo shoot for one of our clients. We have a great news story to issue to the press in the coming weeks and think that some great professional photography will really help bring our story to life and illustrate instantly what our client does.
The power of good photography to accompany a press release, article or case study should not be under-estimated. Magazine editors and journalists need creative and interesting images to make their pages look enticing for readers and the availability of a good image can sometimes determine whether a journalist is interested in using a story or not.
Even if we’ve managed to successfully pitch a news story or feature idea to one of our target media, the journalist or editor will without a doubt request accompanying photography or at the very least a head shot of the person who has written the article.
It is therefore imperative that any organisation embarking on a PR campaign thinks carefully about its stock photography and how it wants to portray its business. These days with readily available smart phones, some people think it’s really easy to just ask a colleague to take a quick head and shoulders shot of them. Unfortunately, it’s not that simple as editors need professional high resolution quality images for printing purposes, and a quick snap on the iPhone just doesn’t cut the mustard I’m afraid.
It’s well worth investing the time and money in having a professional photographer come into your business to help showcase what you do. An image bank should contain head and shoulders shots of all your key spokespeople and product shots or images that demonstrate a service you deliver. They could even include images of your team in action, whether that’s laying cables or serving customers- whatever your business, think about how photography can help bring it to life.
Fiona Whyatt
Fiona has worked in B2B PR for years and years. She loves blogging!
