It can often be difficult to keep up to speed with social media. Just as you think you’ve got your head around one new way of communicating with your target audience, another one raises its head. Suddenly there’s a host of platforms to use as a communications tools, all screaming at you to use them as ‘the most effective way’ of engaging with your target audiences!
So let’s see if there’s a simple way to explain the differences between these platforms…
This ‘doughnut’ description has been doing the rounds for ages and if you haven’t already seen it, I think it’s a genius way of explaining social media in the simplest possible terms:
Twitter – I am eating a doughnut
Facebook – I love doughnuts
FourSquare – This is where I eat doughnuts
Instagram – Here’s a vintage photo of a doughnut
YouTube – Here I am eating my doughnut
LinkedIn – My skills include doughnut eating
Pinterest – Here’s a doughnut recipe
Last.FM – Now listening to doughnuts
Who knew it could be so simple? So next time you need to explain the difference between various social media platforms to someone, just tell them about ‘the doughnut’ and it will all become clear.
