I’ve just read a really interesting article on PR Daily that I wanted to share with you here on the Skout blog about the common mistakes we all make when attempting to use social media to connect with our customers. Here are just a few edited highlights:
- Failing to use video content in your social media – There are a number of good reasons to spice up your blog posts with the occasional vlog (video blog). Did you know that potential customers are 85% more likely to buy a product after watching a product video? Or that customers spend 100% more when a web page includes a video? Video also attracts three times as many links as plain text pages.
- Spreading your social media marketing efforts too thinly – It’s tempting to promote your content across every social media platform but by doing so, it may limit the efficacy of your efforts. Far better to focus your efforts on just a few platforms and choosing those sites that most strongly resonate with your target audience.
- Too much self-promotion – There’s more to social media than endless self-promotion. Brands that fail to share third-party content risk appearing arrogant and could alienate their followers. Look to share helpful content from other relevant brands and link to beneficial resources.
- Forgetting to respond to people personally – Whether you’re responding to a direct message or answering a tweet, your audience will appreciate a personal response. This helps build up a rapport between business and consumer.
Click here to read the article in full and find out what other crimes to avoid.
Fiona Whyatt has worked in B2B for many years. She loves blogging!