Earlier this week I blogged about how to get more mileage out of your collaterals by giving them a new lease of life in a different guise. Following on from this story, today I want to talk about how to ensure your content reaches your entire audience, encompassing all the platforms they are likely to see.
It’s really important to consider how people consume their news these days. Although I’m still a big fan of print media and would rather sit and read to keep update with the latest goings-on in my sector, I’m probably in the minority as most people find it far more convenient and more accessible to stay up-to-date with their industry news or general business news online via their tablets, laptops or smartphones.
Take today’s ‘not guilty of murder’ headline for Oscar Pistorious as an example. I first saw the ‘not guilty’ verdict when one of my friends posted the news on Facebook. I then went online myself to read all about it while my colleague across the office was staying up-to-date via a live Twitter feed. I will of course go home this evening and it’ll all over the news and I’ll get chance to read all about it in tomorrow’s papers.
Now, in B2B PR, reporting on high profile court case guilty or not guilty verdicts is clearly not our bag, but this example just shows how quickly people access stories from multiple sources in this digital age. Today’s news needs to be instant and the use of sites such as LinkedIn or Twitter gives businesses the opportunity to reach their target audiences immediately.
Fiona Whyatt has worked in B2B PR for years and years! She loves blogging!
