Did you tune in to the final of Super Bowl 50 or watch the TV replay at a far more appropriate time last week? If so, you were one of 111.9 million TV viewers.
It’s the third biggest TV audience in history. Besides the fact that it’s an incredible sports event, from a communications perspective it’s an enormous media event too. Skout PR had a very detailed eye on what was going on in between the four quarters – the very famous Super Bowl halftime break (maybe even more famous than the game itself). The halftime break during Super Bowl has given us some of the most successful TV adverts. Maybe you remember the VW Darth Vader Spot in 2011 or the Apple 1984 Film. As a Manchester-based B2B agency, the game may have happened far away from us, but we still like having a look at the ‘el dorado’ of commercials that it gives us, whereby brands have paid up to $5 million for 30 seconds of fame.
According to social media, the biggest success was WIX.com. As a technology PR agency we are very pleased and happy that the homepage builder managed to attract a record 36.5 million online views to their YouTube channel. They’ve really maximised their bang for the buck.
It is great to see that software and tech firms can reach as much audience as traditional businesses these days. The only things you need for that is the right stage, the right strategy at the right time… or halftime.
Frieda Pries is the latest recruitment at Skout. She likes blogging in at least two languages.
