About this article

Read time:

4 minutes

Category:

B2B PR

Sustainability – how our team is crushing plastic and saving the planet

Monday 5th June is World Environment Day – a day when the United Nation encourages worldwide awareness and action to protect our environment. At Skout we have been working away behind the scenes to develop our sustainability pledges to ensure that, as a business, we are doing all we can to protect the valuable resources that we have and also to challenge behaviours within the agency to make us all more accountable for our sustainability practices.

The first step on our journey was to look at what was both realistic and achievable for us a business. It was no good putting pledges in place that bore no resemblance to the work that we do day to day – it needed to be meaningful, actionable and something that the team could get behind and give full support to. We formed our own ‘sustainability squad’ who had the job of pulling together the views of all of the team on how we could make a positive difference.

After calculating our carbon footprint to give us a benchmark for our current activities we collated all of the feedback from the team and set about developing the pledges. The final pledges below are designed to take Skout through the 2020’s with a positive action on sustainability.

Pledge One – Treat our sustainable practices in our workspaces as we would at home
Practically this means making changes such as switching off unplugged sockets and unnecessary lighting, and always opting for the most eco-friendly option and packaging when it comes to office supplies.

Pledge Two – Proactively champion the use of recyclable material in our working environment
We will implement measures such as the removal of individual desk bins and single use plastic bin liners. We will proactively encourage more sustainable choices for packaging, and encourage the use of central office provisions such as water cooler and coffee machine to cut down on unnecessary non-recyclable waste.

Pledge Three – Always consider the environmental impact of our travel as an agency
We pledge to use more sustainable transport where possible, such as train or bike instead of car, and assess how sustainable our courier and delivery services are, always seeking the most eco-friendly options.

This is just the beginning for us though. Sustainability is a journey rather than a destination and it’s a choice that we need to make every day. Whether that is opting to buy your lunchtime drink in an aluminium can rather than a plastic bottle or choosing loose fruit and vegetables over the plastic bagged variety – being conscious of the most environmentally friendly options helps us all to make positive changes that will all help to keep us a more sustainable team.

Coincidentally, and totally unplanned, the theme for this year’s World Environment Day is #BeatPlasticPollution. We are already starting to tackle this as a team but there is certainly more that we could do. We will update you regularly on our sustainability journey but we would be interested to find out how you are tackling the challenges that Net Zero will bring with it in your business. Get in touch with us now to share your story or to chat to us about how we can help you bring your story to life for your customers.

About this article

Read time:

4 minutes

Category:

B2B PR

Do tech companies need PR?

Is traditional media going to become a relic of the past?

Browse more blog posts

Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...
Posted on
bySkout team
Why was PR your chosen career? Coming out of a job in television journalism, I knew that a career working with words was paramount. I moved between several roles in marketing and communications at companies of varying sizes but had always wanted to work in the cut and thrust of an agency where client requirements could be very different from...
Posted on
byRebecca Brown
Over the past few years, poetry has become one of our Skout traditions. As we get ready to close the office doors for Christmas, we thought we’d share with you a festive poem in celebration of all our brilliant clients written by our head of client services, Claire James. Enjoy!  
Posted on
byRob Skinner
Just over 31 years ago, in a speech to mark her 40th year of reign, The Queen told the world that 1992 had been her annus horribilis. To quote, “not a year on which I shall look back with undiluted pleasure.”  During that year, three of The Queen’s children had separated from their spouses, the royal family had been plagued...
Posted on
byHonor Williamson
We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.   Answers at the end (no cheating, please!). And don’t forget to let us know your score.  Marketing & PR  Christmas  Technology  News  Pop Culture  Answers 
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.