Raising the profile of a female CEO in a male-dominated industry

Female CEO - Jenny Davies

“My advice to other women looking to get into tech would be the same advice irrespective of sector; know your worth, work really hard and let your results speak for themselves.” – Jenny Davies, CEO at M247 . To celebrate International Women’s Day, we’re theming our blog this month around fantastic female talent in business. Specifically, we’re going to be sharing…

Artificial pitch: the art of journalist communications

I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches to press if only 1…

The technological ‘cold war’: Huawei, Trump and the race for 5G

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became blacklisted in the US due…

My take on getting B2B brands covered in the national media

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” And why not? At the…

Skout’s New Year predictions for B2B PR and marketing

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the B2B PR and marketing industry is no exception. To save…

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