Four reasons how PR can enhance the reputation of your SaaS business

SaaS

Since its emergence at the end of the 20th century, the software-as-a-service (SaaS) industry has grown exponentially, becoming one of the three primary tiers of cloud computing. Today, there are approximately 30,000 SaaS companies in the world, with an estimated worth of $208 billion by 2023. In such a large and competitive market, cutting through the noise to earn your…

The rise of the robots: Three tech tools that have accelerated in B2B since Covid-19

The impact of Covid-19 has been far reaching, and many businesses have had to strengthen their digital infrastructure to continue operating during the pandemic. For example, Sadye Nadella, CEO at Microsoft recently said that businesses have “gone through two years’ worth of digital transformation in two months.” While there is still debate as to whether this is for the better…

A social business: five actions of successful B2B brands on social media

The B2B world has embraced social media as another route to market. And there are a number of companies who are successfully incorporating social media into their wider marketing efforts with great results. Here we celebrate some of those B2B campaigns that we think have been doing great things and take a look at the five key attributes that they…

CES 2016: The ‘Family Hub’ fridge and other cool products

January may be a cold and miserable month for many, but for the tech industry it’s an exciting time. The Consumer Electronics Show (CES) takes place in Las Vegas every January and sees various tech brands showcase new products, many of which grab the headlines. As a technology PR agency, we’re always keen to see the latest tech innovations, so…

Silicon Valley comes to Manchester

Our friends from across the Atlantic paid the North West a special visit this week. The University of Manchester hosted a ‘Silicon Valley Comes to Manchester’ (SVC2MCR) event that brought together Mancunian tech entrepreneurs and business leaders from America’s biggest technology hub. The conference saw tech moguls pass on expertise to help tech companies in Manchester accelerate growth and assess…

Time to rethink smartwatches?

It’d be unfair and a bit too soon to deem the Apple Watch a flop. But as its sales have fallen by 90% since its launch in April, it’s safe to say that initial interest hasn’t lasted as long as Apple might have hoped. Ahead of its launch, many of us were excited to see what it had to offer….

Tit for tat: How brands are using trade-in programs to compete

There’s been a bit of mud-slinging on the mobile phone scene recently. EE’s recent withdrawal of Orange Wednesdays saw O2 run a marketing campaign that subtly backhanded its competitor. The campaign gave the public chance to trade an EE sim card for two cinema tickets, with O2 offering the perk that EE gave in its long-running SMS promotional deal. I…

Boost for Manchester’s tech scene

It’s been announced that Manchester is the government’s location of choice for the UK’s second technology start-up hub. Hoping it will follow the success of London’s Tech City, ‘Tech North’ will take up residency in Manchester’s trendy Northern Quarter. The body behind the hub plans to invest in exciting ideas and start-up businesses and hopes to foster an entrepreneurial environment…

UK lacks innovation…I don’t think so!

The UK is usually well regarded for its innovation so I was astounded to read today that no UK firms are included in the Thomson Reuters list of the 100 most innovative organisations. The list was published by analysts at Thomson Reuters IP & Science and included listing for European countries such as France and Germany and of course plenty…

Rise and shine!

As technology PR specialists, we’re always keen to hear about new apps and the innovative ways in which technology is being used. However, I’ve just read about a new app that I think users will either love or hate in equal measure. It’s called ‘Wakie’ and it’s a free wakeup call from a community of 1.5 users from around the…

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