I’ve just read a really interesting article on prmoments.com on how constant change is the biggest challenge for PR professionals. This claim comes following the release of the CIPR’s new ‘State of the Profession 2015’ report.
According to the report, us PR types are struggling to keep up with the changes to our sector caused by both social media and the ‘always-on’ culture. The report goes on to suggest that this is one of the biggest causes of stress in our profession.
However as a B2B PR agency veteran working with many different business sectors, I’m not convinced that constant change is unique to the PR industry as we see our clients go through similar levels of change in their own sectors. For example, our clients in the technology sector are also subject to constant change thanks to the fast paced industries they operate in, and with smart devices now a must have in working life, surely the ‘always-on’ culture applies to them too?
I think constant change is one of the reasons this job remains engaging. Social media and the online revolution has opened up opportunities for PRs in terms of our ability to offer immediate comment on hot topics and reach wider audiences.
Working in an agency means that change is a constant as new clients come on board. We also often see exciting new innovations from our existing clients which can mean we need to change the way we work with them too. No two days are the same in this role thanks to constant change and that’s what makes it such a vibrant industry to be part of!
Fiona Whyatt has worked in B2B for many years. She loves blogging!
