The power of PR

Unless you live in dark hole underground, you can’t have failed to notice that this weekend hails the start of on the 10th series of Simon Cowell’s cash cow, The X Factor.

Same old judges with the addition of a former judge, same old format and yes, guess what? They’re looking for fresh talent that can sell out stadiums….

So yet again a selection of the UK’s weird and wonderful will stand before the judges to be told how rubbish or fantastic they are. So if we’ve seen it all before, what is it about this same old, tired format that will inevitably drag us back us in front of our TV screens for a regular Saturday night fix?

In spite of the fact that once winter kicks in a Saturday night in front of the telly is often the preferred option, the fact is, the X Factor is really good at PR. Firstly, once the new series begins the sob stories will begin to filter out and we all know the public loves a good sob story. Secondly, the show covers all bases regionally, so Dublin, Glasgow, Liverpool and Manchester will all get behind their own home grown talent. And finally, the successful last ten that make the live shows will inevitably include a novelty act that we all love to hate. Remember Rylan, Jedward and Wagner? Love them or loathe them, they all managed to grab the headlines and got the nation talking.

Personally, I prefer the sparkly jewel in the BBC’s Saturday crown, Strictly Come Dancing, so each year I vow to avoid the Karaoke show on the other channel. Do I get sucked in…….? Of course I do. PR’s a powerful thing!

Browse more blog posts

Posted on
byClaire James
Chris Linsell left university with a degree in Economics and Finance but knew that this was not where his true interests lay. In 2004 he joined an independent creative advertising agency called Mustoes and has not looked back since. Q: Tell me a little bit about your background before joining Pirtek as Marketing Director Chris. A: As a graduate I...
Posted on
byLaaraib Khan
Why was PR your chosen career? I have always loved writing and all things creative. I remember in year 4 gathering a few people together and starting the school newspaper! Having dabbled in social media, digital marketing and music journalism, I fell into PR and have loved every second of it! If you hadn’t chosen a career in PR, what would...
Posted on
bySkout team
Why was PR your chosen career? It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the...
Posted on
byJames Weaver
On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of the greatest sporting achievements for...
Posted on
byRebecca Brown
Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with key audiences. It’s no surprise that...
Posted on
byJames Weaver
London is often considered the epicentre for many of the UK’s varying sectors from entertainment to finance. But, when it comes to the tech sector, the North West stronghold of Manchester is arguably a hotbed for talent, startups and established tech firms. In 2019, £181 million of investment was pumped into the city’s tech sector, establishing Manchester as one of...
Posted on
byRebecca Brown
We chat with Lizzie Berwick, director and co-owner at media buying agency, MacCormack Media, about her varied role, all things media buying, and what makes a brilliant business relationship.
Posted on
byClaire James
By Claire James, head of client services and built environment specialist, Skout The construction industry is about to go through its most transformative phase for decades with the introduction of the Building Safety Act. These changes are driven by the still unfolding story of Grenfell, the public outcry, and the substandard building materials and practices used on this structure that...
Posted on
byRebecca Brown
More than half of B2B marketing budgets are devoted to building and maintaining relationships with new customers, but only a quarter of B2B marketers say their relationships are akin to a happy marriage.
Posted on
byRob
When you’ve worked in a B2B PR agency for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. The biggest...