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The video marketing revolution

Skout team

We’ve written a number of blogs previously extolling the virtue of incorporating video into marketing strategies and this infographic from reelgenie.com offers some compelling statistics supporting our views.

The infographic shows the explosive popularity of online video and its effectiveness for improving sales. Interesting facts include:

-YouTube users watch 6 billion hours of video each month

-100 hours of video are uploaded to YouTube every minute

-Online video advertising will be a $9 billion industry by 2017

-Samsung released a video campaign that attracted over 200 million views last year

-According to research a customer who watches product/services videos is 85% more likely to make a purchase

-52% of consumers say that just watching product videos makes them more confident in their online purchasing decisions

Traditionally, video has been considered too expensive for production but with this exponential growth in online video viewers can markeeters afford not to include it as part of their marketing campaigns?

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4 minutes

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