About this article

Read time:

4 minutes

Category:

Content we like

The video marketing revolution

Skout team

We’ve written a number of blogs previously extolling the virtue of incorporating video into marketing strategies and this infographic from reelgenie.com offers some compelling statistics supporting our views.

The infographic shows the explosive popularity of online video and its effectiveness for improving sales. Interesting facts include:

-YouTube users watch 6 billion hours of video each month

-100 hours of video are uploaded to YouTube every minute

-Online video advertising will be a $9 billion industry by 2017

-Samsung released a video campaign that attracted over 200 million views last year

-According to research a customer who watches product/services videos is 85% more likely to make a purchase

-52% of consumers say that just watching product videos makes them more confident in their online purchasing decisions

Traditionally, video has been considered too expensive for production but with this exponential growth in online video viewers can markeeters afford not to include it as part of their marketing campaigns?

About this article

Read time:

4 minutes

Category:

Content we like

B2B thought leadership PR – everything you need to know

Meet Skout’s new owners!

Browse more blog posts

thought-leadership
B2B thought leadership PR – everything you need to know
Posted on
byRob Skinner
In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.
Capture-2
Meet Skout’s new owners!
Posted on
bySkout team
If you haven’t heard by now, Skout is under new ownership! No, we haven’t been bought out – in fact it’s quite the opposite. As of last week, Skout officially became an employee-owned business. This was achieved by the founding shareholders, Rob and Claire, signing 100% ownership over to a newly established Employee Ownership Trust acting on behalf of the...
Photo by Anqi Lu on Unsplash
Sangria, sunglasses and self-evaluation
Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
solen-feyissa-XfnfMlNpWDo-unsplash
TikTok Advertising: Is It Worth the Investment for B2B Companies? (written by a Gen Z) 
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Untitled-design-1
UK Construction Week – where Net Zero took centre stage
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Content marketing strategy
B2B marketing strategy: How to connect with your target audience
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
MicrosoftTeams-image (4)
Meet the Skout: Honor
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
pexels-porapak-apichodilok-346885
World Earth Day: how we’re doing our part for sustainability
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Copy of Copy of Circle of comms (1)
Being Human: The tech sector needs to remember its employees aren’t robots
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...
Copy of Copy of Circle of comms
Skout stands out on the 2023 PR Moment Awards shortlist  
Posted on
byJack Doyle
2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the PR Brilliance Awards is anything...

Get in touch

+44 (0)1625 869 418

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB
UK

info@skoutpr.com

© Copyright 2023 Skout Public Relations Ltd Registered in England No. 7187252,
Registered office: 11 Marketplace, Macclesfield, SK10 1EB | Privacy Policy | Web design by Shoga

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.