The Big Divide

How well aligned are your sales and marketing strategies?

Reports suggest that a fully aligned sales and marketing plan can generate 208% more revenue. But how can you unite the big Sales and Marketing Divide? Welcome to our dedicated page filled with information about how you can bring the two strategies together successfully.

page down
The Big Divide
DATA INSIGHTS

We asked 100 senior marketing professionals about their successes and challenges in aligning sales and marketing.

This infographic details the very interesting and surprising results! Take a look here.

View now

The Big Divide guide
ADVICE GUIDE

Need help with sales and marketing alignment? Here’s our easy to follow guide for you to download and digest!

Download now

SUCCESS STORIES

Find out more about how aligning sales and marketing has helped our clients.

The Big Divide guide Redcentric
Integrated Marketing

The Big Divide guide

Wax Digital
Lead Generation PR

The Big Divide
VIDEO UPDATES

We’ve produced a series of short videos from the Skout team, covering key discussion points and our tips for implementing a successful sales and marketing strategy. Take a look and let us know what you think!

An introduction

Top tips to smarketing

Aligning sales and marketing

A content marketing perspective

The disconnect between sales and marketing

Get in touch?

DOWNLOAD THE INTEGRATION IMPERATIVE WHITE PAPER

Marketing has come a long way from the traditional approach of single channel strategy.

Nowadays businesses are open to many more lines of communication with their potential customers. It is therefore imperative to target them across multiple channels to catch the same people, more effectively through multiple touch points.

Download our white paper to find out how to develop a fully integrated marketing strategy.

Download now